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July 1953 was a curious time for two long standing St. Louis traditions: beer and baseball. The Mound City still had twomajor league teams with the National League Cardinals and the American League Browns. For fifty years these ball clubs had battled for the hearts and wallets of the city's baseball fans, and by 1953, it was evident that this town was not big enough for the two of them.
At first it looked like it would be the Cards who would fly the roost, but when Gussie Busch bought the birds from Fred Saigh, it became plain that Browns owner Bill Veeck would have to pack up his midget ball players and exploding scoreboards and move to Baltimore. The summer of "53 would be their St. Louis swan song.
But if Anheuser-Busch now owned the Cardinals, you could not tell it by listening to the radio. In 1953, there were eight breweries operating in the St. Louis area and one of the largest, Griesdieck Bros. had an ironclad contract that gave them broadcasting rights to all the Redbird games through the end of the season.
For the ninth straight year, Harry Caray was hoding down the mike on the Griesdieck Bros. Cardinal Baseball Network. Along with Gus Mancuso and Stretch Miller, Griesedieck beer brought St. Louis baseball to millions of fans in a 10 state area over more then 90 radio stations. Griesdieck Bros. gave a 25 year old Harry Caray his first shot as a big league announcer in 1945. Often it was referred to as "GB" and listeners were reminded after every inning that "GB" meant "GOOD BEER."
Joined: Sun Sep 16, 2007 9:30 pm Posts: 11255 Location: Brooklyn to New Jersey
tonypug wrote:
July 1953 was a curious time for two long standing St. Louis traditions: beer and baseball. The Mound City still had twomajor league teams with the National League Cardinals and the American League Browns. For fifty years these ball clubs had battled for the hearts and wallets of the city's baseball fans, and by 1953, it was evident that this town was not big enough for the two of them.
At first it looked like it would be the Cards who would fly the roost, but when Gussie Busch bought the birds from Fred Saigh, it became plain that Browns owner Bill Veeck would have to pack up his midget ball players and exploding scoreboards and move to Baltimore. The summer of "53 would be their St. Louis swan song.
But if Anheuser-Busch now owned the Cardinals, you could not tell it by listening to the radio. In 1953, there were eight breweries operating in the St. Louis area and one of the largest, Griesdieck Bros. had an ironclad contract that gave them broadcasting rights to all the Redbird games through the end of the season.
For the ninth straight year, Harry Caray was hoding down the mike on the Griesdieck Bros. Cardinal Baseball Network. Along with Gus Mancuso and Stretch Miller, Griesedieck beer brought St. Louis baseball to millions of fans in a 10 state area over more then 90 radio stations. Griesdieck Bros. gave a 25 year old Harry Caray his first shot as a big league announcer in 1945. Often it was referred to as "GB" and listeners were reminded after every inning that "GB" meant "GOOD BEER."
i'm sure you are aware that this beer was pronounced GREASY-DICK
Joined: Sun Sep 16, 2007 9:30 pm Posts: 11255 Location: Brooklyn to New Jersey
tonypug wrote:
July 1953 was a curious time for two long standing St. Louis traditions: beer and baseball. The Mound City still had twomajor league teams with the National League Cardinals and the American League Browns. For fifty years these ball clubs had battled for the hearts and wallets of the city's baseball fans, and by 1953, it was evident that this town was not big enough for the two of them.
At first it looked like it would be the Cards who would fly the roost, but when Gussie Busch bought the birds from Fred Saigh, it became plain that Browns owner Bill Veeck would have to pack up his midget ball players and exploding scoreboards and move to Baltimore. The summer of "53 would be their St. Louis swan song.
But if Anheuser-Busch now owned the Cardinals, you could not tell it by listening to the radio. In 1953, there were eight breweries operating in the St. Louis area and one of the largest, Griesdieck Bros. had an ironclad contract that gave them broadcasting rights to all the Redbird games through the end of the season.
For the ninth straight year, Harry Caray was hoding down the mike on the Griesdieck Bros. Cardinal Baseball Network. Along with Gus Mancuso and Stretch Miller, Griesedieck beer brought St. Louis baseball to millions of fans in a 10 state area over more then 90 radio stations. Griesdieck Bros. gave a 25 year old Harry Caray his first shot as a big league announcer in 1945. Often it was referred to as "GB" and listeners were reminded after every inning that "GB" meant "GOOD BEER."
i once had a great photograph of a very young harry caray right in front of the griesedieck beer sign.........i cannot find it, but will keep searching......pete
Last edited by penncentralpete on Fri Nov 02, 2007 2:22 pm, edited 1 time in total.
Joined: Sun Sep 16, 2007 9:30 pm Posts: 11255 Location: Brooklyn to New Jersey
penncentralpete wrote:
my wife, linda, says she's interested in a CASE!
Here's my lovely ex-Bud girl!! When I take her to Shea Stadium, she insists that I don't BOOOO any of the Mets! I tried to explain about Roger Cedeno, but she hated it when I booed him!
_________________ You can take the DODGERS out of BROOKLYN but you can't take BROOKLYN out of the DODGERS
Joined: Tue Jan 22, 2008 12:14 am Posts: 4216 Location: New Jersey
penncentralpete wrote:
penncentralpete wrote:
my wife, linda, says she's interested in a CASE!
Here's my lovely ex-Bud girl!! When I take her to Shea Stadium, she insists that I don't BOOOO any of the Mets! I tried to explain about Roger Cedeno, but she hated it when I booed him!
The wife is always right Pete, even if the Mets have guys like Cedeno.
_________________ Lets get Gil Hodges voted into the Hall of Fame in 2011
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